Feeling nostalgic about the last 12 months? You needn’t look far for end-of-year recaps: Vogue Runway has its Year in Fashion poll; Vogue Business its running trend trackers and innovators lists. Lyst has a quarterly index, Pinterest has its annual predictions, and Google its top-100 gifts. Our own look back overlaps in some places – it’s only natural – but where our point of view differs is that we’re just as curious about what you clicked on as what you bought. Our collective shopping carts act as a prism to tell a broader story of the brands we couldn’t get enough of, the trends that shaped our wardrobes, and the outfits that captured the cultural zeitgeist. Here’s what rose to the Top of the Carts in 2025.
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The funnel-neck jacket
The slimline sneaker
The windproof jacket
The Chloé Paddington
The brown bag
