Luxury, Comfort And Practicality: British Vogue’s Best Bras Of 2026

Comfort is top priority for co-founder of Stripe & Stare, Katie Lopes. “We only use Tencel fibres in our bras and across our range as it is so soft,” she tells Vogue. “These fibres are scientifically-proven to be two to three-times softer than cotton, but still made of natural fibres that breathe with your skin.” Katie explains that the Crossover bra even takes natural physical changes into consideration: “As women, our bodies fluctuate throughout the month, so we’ve designed our bras to be soft and supportive but not restrictive. This ensures they can move and adapt with your body as it changes.” Vogue staffers have tried the Crossover bra and attest to its comfort.

Ultimately, a T-shirt bra should be comfortable and discreet, and like many of Skims’s products, the Fits Everybody T-Shirt bra is made from ultra-soft, stretch-woven fabric that smoothes and sculpts while enhancing a natural silhouette. The underwire is flexible, which makes it less likely to dig in, plus the vast selection of colourways is a game changer. According to Vogue’s fashion assistants, many Vogue shoots have been bolstered by Skims’s bra offering.

It can be hard to come by a good strapless bra that doesn’t dig in, but smooths and supports your bust, so when you find a good one, make sure you hold onto it. This style from Wonderbra is often used by stylists on fashion shoots to achieve a seamless, photo-ready finish. While many strapless bras try to accommodate the lack of straps by tightening the band, this innovative design features a secure, non-slip design created with silicone pin-dots on the back – so your usual size should work fine. However, if you want a more comfortable fit, a single band size up should also work well.

Dora Larsen founder Georgia Larsen tells Vogue that she wants women to feel “comfortable in their own skin, joyful, empowered, free!” These are but a few reasons that led to the unrestrictive design of the Freda bra, which is made from organic cotton that’s “great for comfort and breathability.” Some of my friends with smaller cups love Larsen’s designs and choose these bras over others thanks to the beautiful materials used. I’m a size 32D, and have a couple of other friends with larger busts, and we all swear by Dora Larsen for feminine underwear that also offers support. However, I would suggest sizing up in the band for a more giving fit around the ribs.

This Love Stories bralette looks and feels luxurious, while offering enough comfort to wear day in, day out. The band is supportive for larger busts, and the soft, unlined cups provide shape – which is a rarity for bralettes. It also comes in a number of colourways, with a delicate lace trim. One member of team Vogue has been wearing her Love Stories bras for years, sharing that she most often wears hers under T-shirts or on days when she wants to feel most comfortable when working from home.

Understatement’s offering is vibrant, fun and exudes a particular kind of confidence. The mesh material of the Triangle bralette is soft and semi-sheer for a subtly sexy look and – like all of the brand’s bras – it doesn’t feature underwire or tags, instead incorporating branded metal rings at the straps and a silicone care label. All of this measures up to Understatement’s firm belief that underwear should make women feel free and unrestricted from the very first layer.

Believe us when we tell you that anything from Hanro is worth the investment. Having felt this bra IRL, we’ve come to the conclusion that it’s one of the softest out there. Plus, the broad under-bust band provides reliable support and, even without underwire, it accommodates a smooth, seamless look for up to an E cup. This is the bra to choose if you want ultimate quality combined with comfort and support.

If you know Agent Provocateur, then you’re probably already familiar with its best selling Lorna bra. The signature scalloped edges, rosebud details and satin bows make a statement when peeking out from underneath clothing, or can provide an unseen foundation to any outfit. Whether you want to save it for special occasions or delight in a luxurious under-layer while lounging around, it’s definitely a piece worth the price-tag.

Bravissimo’s The Millie bra is a customer favourite. Thanks to the flay-laying lace, it offers the perfect balance between being functional and sexy: it will sit smoothly under clothes and look beautiful on the body while offering effective support. We think this bra stands out from other larger bust styles due to its non-padded, soft stretch cups that hold up the bust without making you feel caged in. It also features side-slings and liners which allow the soft cup to provide a rounded shape.

When was the last time you came across a size 40AA bra? Pepper promotes inclusion for women with smaller chests, making bras in some sizes that are almost impossible to find anywhere else. Thankfully, Pepper stocks an array of stylish and comfortable bras spanning band sizes 30-42 in AA, A and B cups. For smaller-chested women, Pepper’s racerback bra is a standout, thanks to the sleek, anti-strap-slip design and ultra-comfortable memory foam cups. If you need more convincing, just take a look at the 415 four-star reviews for this style alone.

This is the kind of bra that makes you want to wear a matching set. One of Bluebella’s best-selling pieces, the Marseille is embroidered with swirling florals on semi-sheer mesh. The V-wire at the centre adds allure and extra structure for the perfect boudoir-ready fit.