There are certain times of the year when the fashion deals and designer sales are at their peak: think post Christmas, late summer and Black Friday. But, if you look hard enough, you’ll discover that a handful of trusted retailers discount stock all year round.
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Our top tips for mastering designer sales? Go in with a brief. Doomscrolling isn’t fulfilling and could potentially lead you to buy something you don’t need or want. Steer clear of this by adding items to your “favourites” list on retailers like Net-A-Porter while you browse throughout the year, as this will mean that if they are discounted, you’ll get a notification. It’s also worth searching for specific products on Google’s “shopping” tab, as it allows you to filter by sale only – it’s a great way to compare pricing across different retailers, too.
If you’re on a tight budget, meanwhile, we recommend keeping an eye out for sales on resale platforms – their discounts tend to be a little less predictable, but Vestiaire and eBay have both hosted special sale events in recent months. This is a no-brainer if you want to bag yourself a high-end bargain.
Sale shopping is made infinitely easier if you have a pre-planned wishlist – whether it’s pieces you’ve been lusting after for months, or smaller designer brands that are usually out of your price range (this is where the “filter by brand” function comes into its own). When it comes to looking for pieces, don’t be afraid to think ahead. I know people who buy coats in the summer sales and swimwear in the winter – smart buying equals good deals, whatever the season.
Timing is also key when navigating designer sales. Sign up to newsletters and app alerts so you’re first to know when discounts drop, but don’t rush into checkout without checking sizing, return policies and final-sale restrictions. Often, prices are reduced in stages, so waiting a few days can pay off if stock allows. Consider tailoring costs into your budget, especially for investment pieces like blazers or trousers. Finally, prioritise quality over novelty. Classic silhouettes, timeless colourways and premium fabrics will outlast trends, ensuring your sale finds feel just as relevant seasons from now and beyond for years ahead.
From Selfridges to Mytheresa, Net-a-Porter to Liberty, scroll down to see and shop our curated edit.
