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Vogue’s Guide To The Best Lingerie Brands To Shop In 2026

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Indigo Lewin / Fruity Booty

Looking to refresh your top drawer or spice up your lingerie game? You’re in luck. British Vogue’s guide to the best lingerie brands will help you do just that – because we believe that what you wear underneath your clothes should also make you feel great. We stand by the notion that it’s totally acceptable to wear your most romantic lace bralette under a pair of sweats and a tee. Whatever the occasion, nothing beats the feeling of slipping into beautiful lingerie.

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Kiki De Montparnasse Lace-Trimmed Silk-Satin Balconette Bra
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Best red sheer mesh bra
Fruity Booty Red Moss Bra
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Best cotton thong
Cou Cou Intimates Pointelle Mid-Rise Cotton Thong
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Read more: Best Shapewear For Women

Finding underwear and bras that you love is no simple task – landing on a brand and style that supports your preferences is just as important as finding the perfect white T-shirt or pair of jeans. High-performing undergarments should feel comfortable on the body while seamlessly providing a foundation for any outfit. It’s also important to choose something that will withstand countless wears and washes, so that it can last for years to come.

Our list below includes tried and trusted brands, from luxury labels to high-street heroes that all create lingerie that makes you feel your best. Whether you’re after function-first options from Wolford and Commando, romantic pieces from Kiki De Montparnasse and Agent Provocateur or everyday staples from basics stalwart Marks & Spencer, our edit truly showcases the best brands on the scene.

Below, Vogue compiles the 13 best lingerie brands to shop in 2026.


Best for functional lingerie: Commando

Farewell VPL, Commando’s pieces create an “invisible effect”, achieved using innovative technical fabrics. Seamless microfibre thongs and briefs, sculpting bralettes – available with spaghetti or thick straps – and fitted bandeaus comprise its minimalistic range, with understated designs that make it stand out from competitors. Top tip: look out for the trusty multipacks.

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Commando

Stretch-Mesh Soft-Cup Bra

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Commando

Stretch Thongs (3-Pack)


Best romantic lingerie: Kiki De Montparnasse

When perusing Kiki De Montparnasse, you might find more than lingerie. The luxury lingerie brand describes itself as the intersection between celebrating intimacy and inspiring confidence. The range includes everything from bridal lingerie to “items of pleasure”.

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Kiki De Montparnasse

Lace-Trimmed Silk-Satin Balconette Bra

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Kiki De Montparnasse

Orchid Leavers Lace And Silk-Blend Satin Briefs


Best for basics: Marks & Spencer

M&S is a truly tried and highly trusted name in all things fashion – and the lingerie is no exception. The retailer’s in-house underwear offshoot, B by Boutique, offers ’90s-inspired high-waisted cuts and delicate designs, while Rosie Huntington-Whiteley’s edit is full of sophisticated two-piece sets. Soft bralettes, staple briefs and lacy lingerie await.

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Marks & Spencer

Silk & Lace Wired Full Cup Bra

Marks & Spencer

No VPL Microfibre Knickers (5 Pack)


Best for shapewear: Spanx

Spanx needs no introduction. There for you when you feel like you need it, and comfortable enough to ensure confidence, its shapewear is a must-have in any modern wardrobe. From flattering bodysuits to sculpting shorts and high-rise underwear, Spanx has got you covered.

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Spanx

Supersculpt Total Contour Camisole

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Spanx

Invisible Thong


Best for cotton lingerie: Cou Cou Intimates

In 2021, founder of Cou Cou Intimates, Rose Colcord, set out to bridge the gap between sensible underwear and sexy lingerie, embracing the idea that women shouldn’t have to choose between looking good and feeling comfortable. The range includes briefs, thongs, dresses and T-shirts, all crafted from soft, 100 per cent GOTS-certified organic cotton and finished with French lace that exudes understated charm.

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Cou Cou Intimates

The Triangle Bra

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Cou Cou Intimates

Pointelle Mid-Rise Cotton Thong


Best overall lingerie brand: Skims

At Skims, underwear is rebranded as “solutionwear” thanks to the meticulously considered designs. The offering features both daily basics and hard-wearing shapewear, available up to sizes XXS-4X. You’ll find its range of bras, pants and loungewear in high-quality cottons and ultra-soft, stretch-woven fabrics (among others) that feel buttery soft on the skin.

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SKIMS

Fits Everybody T-Shirt Bra

SKIMS

Seamless Sculpt Sculpting Mid Waist Briefs


Best playful lingerie: Fruity Booty

London-based lingerie brand Fruity Booty has been spicing up even the most sensible of knicker drawers since the brand was founded in 2017. “When I started Fruity Booty, I wanted to create lingerie that felt like an extension of women’s personal style rather than something hidden underneath,” says founder Hattie Tennant. Its lingerie line-up includes sexy sheer pieces, printed balconette bras, which you can mix and match with playful lace boxer shorts, full-coverage briefs or cheeky thongs. With a long list of celebrity fans including Bella Hadid, Kendall Jenner, FKA Twigs and Dua Lipa, this is a brand worth trying if you haven’t already.

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Fruity Booty

Red Moss Bra

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Fruity Booty

Pink Lace Boyleg Briefs


Best comfortable lingerie: Wolford

Much like Wolford’s coveted foundation pieces – think: hosiery, slips, polo-necks, and shapewear – its lingerie puts the emphasis on quality and comfort. The brand’s offering of bras and briefs aligns perfectly with its functional approach to everyday essentials, and will be a trusty foundation under any of your outfits.

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Wolford

Jamaika Stretch-Jersey Bodysuit

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Wolford

Contour Skin Scoop-Neck Stretch-Woven Bra


Best for lacy lingerie: Agent Provocateur

Indulge in the romantic, empowering and intricately designed lingerie and boudoir-inspired accessories from Agent Provocateur. For those who are ready to be equipped with corsets, garters, and balconette bras, or barely-there tulle knickers with a hint of vintage spirit, prepare to delight in these daring, delicate pieces.

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Agent Provocateur

Lorna Plunge Underwired Bra

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Agent Provocateur

Lorna Thong


Best for unexpected colourways: Dora Larsen

Dreamy pastels and vibrant hues in unexpected colour pairings, as well as ultra-soft fabrics, make up Dora Larsen’s cult lingerie offering. “When I founded the brand, most lingerie was either overtly sexy or plain and basic, with nothing modern, playful and colourful,” says founder Georgia Larsen. “I wanted to create something exciting and empowering for women, but also comfortable and wearable.” These bras work particularly well when utilising the bra as an unexpected styling trick, either peeping beneath tanks and shirts, or under sheer looks.

Dora Larsen

Freda Bra

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Dora Larsen

Astra Floral Lace Knicker


Best for delicate lace sets: Bluebella

Best known for its affordable prices, inclusive sizing and delicate lace designs, Bluebella has been a British lingerie mainstay for a decade. “To me, lingerie has always been an intimate form of self-expression and a meaningful act of self-care, and I wanted to share that vision with women everywhere,” says founder Emily Bendell. Shop the brand’s Elevated Essentials line or its sexy matching lingerie sets – think open bras, harnesses, and provocative styles – there’s something for every preference.

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Bluebella

Malina Sheer Floral Bra

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Bluebella

Valentina Heart Balcony Bra


Best for bold pieces: Understatement

Understatement believes that underwear should make women feel free and unrestricted from the very first layer, which is why none of its bras feature underwire or tags, instead incorporating branded metal rings at the straps and a silicone care label. Its offering includes bright, bold pieces made from mesh and feather lace, that are equal parts sexy and playful.

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Understatement

Mesh Lace Cut-Out Triangle Bralette

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Understatement

Mesh Thong


Best everyday underwear: Nudea

Founded in 2019, Nudea specialises in more sustainably made, comfortable, and well-fitting underwear and sleepwear. Its range includes the ultra-soft organic cotton rib collection as well as sheer balcony bras, which come in cup sizes ranging from A up to GG. “Nudea was built on the belief that comfort is the ultimate luxury,” says founder Priya Downes. “The piece’s closest to your skin should move with you and support you through busy, everyday lives.”

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Nudea

The Organic Cotton Easy Does It Bralette

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Nudea

Thong Discovery Kit