Tried & Tested: November’s Top Beauty Drops

It’s the biggest event in the shopping calendar – Cyber Week has arrived. As we step into the 2025 edition, the Vogue beauty team has curated the best viral hair tools, sumptuous scents and supercharged skincare – no buyer’s remorse in sight.

When the worlds of beauty and tech collide, the results are catnip for those of us looking to supercharge our skincare. Case in point: LED masks are now a staple of our beauty routines, and thankfully there plenty of high-performance options that get the Vogue seal of approval.

Korean beauty has never been more accessible than it is now, with TikTok viral sensations, like medicube and Beauty of Joseon, available at our favourite retailers. The category is defined by cutting-edge ingredients, science-backed formulations and glass skin-giving nourishment – but which ones are worth the hype? See Vogue’s recommendations below.