In my experience of being a fashion editor, Boxing Day sales encourage one of two personalities in shoppers. Either you’re the type of person with a spreadsheet of links listed in order of priority, or you bury your head in the sand, too scared to engage until the internet has returned to “normal”. I used to be firmly in the latter camp, however I’ve come to realise that if you want to finally treat yourself to that blender/those loafers, now might be the moment to embrace the discounts.
Vogue’s top Boxing Day fashion picks on the high street
Whether or not you decided to make a spreadsheet is your call, but now we’ve arrived at Boxing Day, there’s nothing for it – take a deep breath and dive in. And if that sounds like it’s going to be a full-time job, luckily, we’ve done a lot of the leg work for you by cherry-picking the best sale buys.
Shop Vogue’s edit of the best Boxing Day sales and high-street deals
Uniqlo
Famously good at technical gear that will make your winter marginally less bitter, Uniqlo also hits the mark when it comes to utility-wear that’s designed for life – not just a season.
Ideally shopping for denim over Boxing Day? Let Levi’s be your first port-of-call, especially its special offers page which was already populated with all manner of jeans ahead of 26 December. With discounts across a wealth of styles, from baggy jeans to straight-legs, bootcut silhouettes and denim jackets – in a variety of washes and finishes – there’s plenty to pick from.
& Other Stories
& Other Stories has discounts a plenty in a “last chance” section, which is great news if you’ve got places to go but “nothing to wear” syndrome. Hone in on the knitwear, which is some of the best on the high street, and the hardworking winter boots.
Christmas came early to Allsaints, who started its sale with 40 per cent off ahead of Boxing Day. The leather trench coat, discounted from £699 to £489, is one of the best we’ve seen in the wild.
Whistles
Whistles may excel at summer dressing, but its workwear is similarly lauded on the high street. Ahead of Boxing Day, the brand was already running a 50 per cent off sale, with tantalising entries in the jeans and faux-fur outerwear categories.
H&M
Boden’s well-crafted autumn basics will make getting dressed a whole lot easier this winter. Personally, I’ve got my eye on the brand’s knitwear (Fair Isle scarves and frill-necked cardigans), as well as its flat Mary-Janes.
Reiss
Its unrivalled selection of work-appropriate clothing means that Reiss, once primarily associated with dresses, has become something of a go-to for polished knitwear and tailored office trousers. Snap both up in the sale and, maybe just maybe, you will look forward to January.
French Connection
With a sale category full of tailored outerwear and practical yet playful co-ords, French Connection’s discounted range is something of a one-stop-shop if you’re looking to update your new-year wardrobe.
Zara
A reliable source of the latest trends, at purse-friendly prices, Zara’s sale boasts discounts that hover around the 30-40 per cent mark. From faux-fur coats to its notably refined dresses, this is the time to add-to-basket.
Asos
Asos stocks a vast range of big-name brands, spanning trainers, clothing and accessories – and its sale started ahead of Boxing Day. Our top picks? The shoes, from suede-esque loafers with this season’s trending scrunched upper to leopard-spotted sneakers that will put a spring in your step going into 2026.
Mango
Whether you’re shopping for some new-season workwear or looking to invest in a pair of suede loafers to see you through this winter and beyond, Mango’s Boxing Day sale is a worthy port-of-call during post-Christmas.
When do the Boxing Day sales start for high-street brands?
Boxing Day obviously falls today, on 26 December, but the seasonal discounts attached to its namesake sometimes commence before the big day.
What to expect from the high-street Boxing Day sales
It’s hard to say with some brands remaining tight-lipped about when exactly their sales begin, or which products will be included and which remain full price, but my educated guess is that you can expect deals of 50 per cent or more at some retailers as of now.
Which high-street fashion brands have the best Boxing Day sales?
That slightly depends on what you’re looking for, which is why our team has truffled out its must-have buys from retailers such as & Other Stories, Cos, Reiss and Whistles, all of which, aesthetically-speaking, are the opposite of an “impulse buy.”
What are the Vogue editors shopping in the high-street Boxing Day sales?
The Boxing Day sales might be as traditional as mince pies and bread sauce – not to mention an opportunity to let off steam after being surrounded by family members for 48 hours – but that doesn’t mean you should buy for the sake of buying. In fact, Vogue’s unofficial motto is that if you wouldn’t purchase something at full price, you shouldn’t really consider it during the sales, the logic being that a slashed price tag, or an enticing red sticker, naturally makes for poorer decision making.
That doesn’t mean that you can’t buy anything, however. It simply means that you should put some forethought into your purchases. As Boxing Day sales often go hand-in-glove with an end-of-year clear out, firstly ask yourself if there are gaps you need to fill so that your shopping can be as strategic as possible. Perhaps you finally donated a coat you’ve worn for a decade of winters and need a replacement. Or maybe it’s a pair of boots that’s been reheeled one too many times.
The truly gifted shopper will also look ahead to 2026. Are you going on your first hot-weather holiday since your early twenties? You’ll need swimwear and flip-flops, stat. Is your fridge covered in embossed wedding invitations? You should plan your outfits sooner rather than later, cherry-picking some choice occasion wear from the sales ahead of time.
At the end of the day, while sales guides like this one will always provide useful inspiration, the most important rule is to listen to your gut and trust your own taste. You might be getting served tantalising deals every scroll on Instagram – and your group chats might be popping off with suggestions – but, this year, challenge yourself to actively tune out the noise, focussing instead, as boring as it sounds, on staples that you’ll still be wearing next Christmas – and beyond.