If you’re trying to identify which generational category someone falls into, you can usually tell by their reaction to an Ugg boot. When asking around about how to style Ugg boots, Gen X-ers and Boomers might offer the weary acknowledgement of those who have seen a trend come and go multiple times, but remain, on the whole, broadly unmoved; millennials, meanwhile, are more likely to be existentially split over whether to embrace or reject a shoe that sends them hurtling back to their side-fringed teenage years. Bad memories of being burnt by Y2K trends vs staying sartorially relevant brings out a spectrum of emotions in your average thirty-something. And then there’s the Gen Zs and Alphas, who are wholly innocent to Ugg’s Ashley Tisdale era and have taken to the slipper-like shoe like TikTokers to Sephora.
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The Ugg comeback reached its zenith at the end of 2024, taking over city centres and sending our social feeds into a shearling-lined frenzy, after it made its debut on the Lyst Index for Q4 2024, appearing in 10th position and pipping Miu Miu to the “Hottest Products” top spot with its sellout Classic Ultra Mini Boot. Still in 2026, the shoe remains relevant, especially when temperatures drop.
The backing of in-the-know labels played a major part in the Ugg boot’s revival, with everyone from Chopova Lowena, Eckhaus Latta and Wales Bonner, to Ashley Williams, Telfar and Palace partnering with the Noughties favourite. The It-girl seal of approval was also an important piece of the puzzle when it came to realigning the brand for a new generation: when Bella Hadid wore a pair of Ugg’s Ultra Mini Platform Boot back in 2022, the photo went viral and the shoe sold out across the US.
Of course, Ugg has also been smart in the way it has leaned into the nostalgia and delivered new spins on the original style, via stacked platform soles, low-rise, ankle-grazing silhouettes and fresh colourways. All of which require special consideration when it comes to styling.
As always, there are no hard and fast fashion rules – after all, there’s a risk that we all step out in the same cookie-cutter ensembles if we copy the same street stylers. Still, we’ve come up with five broad styling moods that you can consider (and recreate using pieces already in your wardrobe) when dressing your Uggs this season. From dressed-down double denim to a Prada-inspired spin on separates, scroll down to see how to style Ugg boots in 2026. Deep breaths, millennials, you got this.
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