Scandi fashion has become more influential than ever in recent years – in large part thanks to the growth of Copenhagen Fashion Week, which is celebrating its 20th anniversary this year. Another area where the Nordics are leading the way? Jewellery, where brands like Pandora, Georg Jensen and Sophie Bille Brahe have found major success on the global stage.
It makes sense, then, that a new generation of jewellers are coming out of the Nordics, offering a fresh take on Scandi minimalism. “We’ve all grown up with some very strong heritage brands in Scandinavia; I think that for sure has had an effect,” Amalie Moosgaard Nielsen, co-founder of Lié Studio, tells Vogue. “There’s a strong tradition when it comes to simplicity, craftsmanship and honest design,” adds Rebekka Nielsen, Ragbag’s head of design.
Below, see five new-gen Scandi jewellery brands to have on your radar now.
Ravn
Founded by Oslo-based stylist and former fashion buyer Annabel Ravn Rosendahl in 2025, Ravn offers a minimalist take on pendant jewellery.
It had been a dream for me to start my own jewellery brand for a long time. I remember during my honeymoon in Bali in 2018, I bought a lot of pearls to start something, but I couldn’t find a design that was unique enough. I felt that if I’m going to launch a brand, I don’t want to come up with another piece that you’ve seen everywhere.
It’s mainly focused on pendants – that’s what I felt was missing in my wardrobe. Because I wasn’t good at wearing necklaces myself, I thought, “I should definitely create something that would be easy to wear.” I created pendants with a larger hole that makes it easy to style with different kinds of cords, silks or chains. I wanted to be able to wear my favourite jewellery every day – I can change the cord for different occasions.
Minimalistic, playful and sculptural.
Siadds Atelier
Stockholm-based stylist Richard Sambäker Ntege launched Siadds Atelier in 2020, inspired by his Swedish upbringing and Ugandan heritage.
I work as a fashion stylist, and in the beginning, I just started doing pearl necklaces by hand in my kitchen, just to spice up my shoots. Within just a couple of weeks, I had people on set asking, “Oh my god, where’s this from? Where can I buy this?” Within a very short time period, I was like, “Okay, I think I need to create a company.”
I was born and raised in Sweden, but I originally come from Uganda. I always had these two worlds in my life: where we come from, we would be a bit brighter when it comes to fashion, but in Sweden and Scandinavia, there’s a lot of black, grey, white. I would say the whole brand is basically these two worlds that are a part of me.
I always start from a minimalistic standpoint, and then add these layers that are some type of connection to my African roots as well. I have a necklace and a pair of earrings where the texture comes from a ritual where people, when they want to get married or some type of life achievement, they do some type of self scarring. When I started the brand, I was using a lot of green – where I come from, it’s the most beautiful colour; it stands for nature, growth.
Wette Mille
After launching Wette Mille in 2022, Copenhagen-based jeweller Mette Søs Wille has quickly become known for her organic, handcrafted designs.
I started Wette Mille while I was studying to become a goldsmith. While studying, I rented a table at a shared studio in the heart of Copenhagen, where I would spend my days after school to try the tools and materials with no restrictions or school assignment, and no end goal in mind. Then Instagram just kind of did its thing, and made it possible for me to go full-time working on my brand.
I grew up on Fanø, a small island on the west coast of Denmark, where you can find the gold of the sea: amber. When I started studying to become a goldsmith, my dad gave me a big jar of amber and asked if I could make something with it – I had to try. Aside from the gemstones, all my pieces are made from pure silver or gold – the amazing thing about metal materials is the opportunity to reuse them.
Colours are the most important thing for me. I don’t have a fixed idea about what I want Wette Mille to be; it’s a way of communicating my gut feeling.
Lié Studio
Twin sisters Amalie and Cecilie Moosgaard set up Copenhagen-based label Lié Studio in 2022, following successful modelling careers that saw them walk the runway for Prada, Gucci and Valentino.
What we really learned from growing up in the fashion industry was that we didn’t really need all that newness; those new trends. We always ended up wearing our basics; a good cashmere sweater and a good pair of jeans. We wanted to create jewellery that could make that black sweater or classic shirt feel a little bit more interesting and put together. The main goal was to make something that felt accessible and could be worn every day.
We are very much into the Scandinavian outlook; we’re very minimalistic and so is our brand. We’re not developing crazy new things, but pieces that stand out in the sense that it’s very subtle. It’s also very modern and practical – we bike to work every day, so that’s what we have in our mind when we’re designing.
We would never have done it without each other. Creating a business, especially as a woman and a young woman, is difficult. We’re not afraid to take on the hard discussions because we have each other. We keep saying to everyone, if you’re starting a company, get yourself a twin – it’s nice to be able to be in two places at once, and divide and conquer in a completely different way.
Ragbag
Established in 2020 by Hood Agency founders Jannick and Martin Lyneborg-Lindberg, along with head of design Rebekka Nielsen, Ragbag aims to create quality pieces that will stand the test of time.
We started Ragbag from a desire to create jewellery that feels considered. We wanted to design pieces that you return to; not something that’s only trend driven, but jewellery that becomes a part of your daily life.
Very timeless, but with a modern sensibility. There’s always a balance between structure and softness.
I think for Scandinavian designers our mindsets are kind of similar. There’s a strong tradition when it comes to simplicity, craftsmanship and honest design. It’s about longevity, which translates very naturally into jewellery, especially now.
These interviews have been edited and condensed for clarity.