Hair

Everything You Need To Know About Haircare In Pregnancy (And What To Use)

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Dan Martensen

Knowing which beauty products you can and can’t use when you’re pregnant can be a minefield, and advice on haircare for pregnancy is no exception. While some ingredients are off the table, many others are not advised if you have sensitivities. To be on the safe side, it’s always best to consult your doctor or healthcare practitioner before you start a new product or haircare regimen.

To help you separate fact from fiction and enjoy healthy, glossy hair all throughout your pregnancy (and beyond), we spoke to some experts. Below, everything you need to know about haircare in pregnancy and some of the products we rate.

Vogue’s pick of the best haircare for pregnancy at a glance:

Best for deep conditioning
Philip Kingsley Elasticizer Hair Treatment
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Best for postpartum rejuvenation
AmaRaya Intensive Hair and Scalp Treatment
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Best leave-on treatment
Davines Oi All-in-One Milk
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Best for post-pregnancy rejuvenation: AmaRaya Intensive Hair and Scalp Treatment

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AmaRaya Intensive Hair and Scalp Treatment

  • Why it’s Vogue-approved: AmaRaya’s Intensive Hair and Scalp Treatment is a glorious lightweight serum designed to restore thinning hair back to its former glory, courtesy of a host of botanical extracts like argan oil and flower stem cells. To re-densify and strengthen hair, vegan keratin is used, while a host of other nourishing ingredients help soothe the scalp and provide the optimal conditions for lustrous regrowth.
  • Ingredients: Vegan keratin, flower stem cells, argan oil, jojoba oil, apricot kernel oil
  • Product type: Serum

Best for deep conditioning: Philip Kingsley Elasticizer Hair Treatment

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Philip Kingsley

Elasticizer Hair Treatment

  • Why it’s Vogue-approved: During pregnancy, it’s important to keep hair hydrated as much as possible, and nothing comes close to the conditioning, nourishing intensity of this deep conditioner. Helping with improved manageability, this pre-shampoo treatment is a must.
  • Ingredients: Hydrolysed elastin, castor oil, olive oil, glycerin
  • Product type: Pre-shampoo treatment

Best for sensitive scalps: Philip Kingsley No Scent No Colour Shampoo & Conditioner Duo

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Philip Kingsley

No Scent No Colour Shampoo 250ml & Conditioner 200ml Duo

  • Why it’s Vogue-approved: The unpredictability of pregnancy means unexpected changes like a sensitive scalp. To soothe any itchiness and irritation, this duo combines gentle but effective cleansing and conditioning agents to refresh and revive hair without making things worse. A great everyday option for visible bounce, shine and hydration.
  • Ingredients: Hydrolysed amaranth protein, glycerin, chamomilla recutita flower extract, hydrolysed elastin
  • Product type: Shampoo and conditioner

Best for heatless styling: Oribe Hair Alchemy Heatless Styling Balm

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Oribe

Hair Alchemy Heatless Styling Balm

  • Why it’s Vogue-approved: Hair can become more fragile due to the hormonal changes that occur during pregnancy, so you might want to avoid excessive heat styling. This weightless balm is formulated with nourishing ingredients like antioxidant-rich bio-fermented bamboo leaf and the brand's Signature Complex of watermelon, lychee and edelweiss flower. The result is a non-greasy balm that tames hair effortlessly, adds polish and allows it to air dry without frizz.
  • Ingredients: Watermelon, lychee and edelweiss flower bio-fermented bamboo leaf, tomato fruit ferment, chickpea extract
  • Product type: Styling balm

Best leave-in treatment: Davines Oi All-in-One Milk

  • Why it’s Vogue-approved: A sulphate-free, paraben-free leave-in moisturising spray, this oil-milk hybrid does a bit of everything and is a godsend for hair that feels a bit fragile or is showing signs of damage. It’s especially great if you need an extra conditioning boost post-hair wash or if your ends are easily tangled.
  • Ingredients: Roucou oil, glycerin, sunflower seed oil
  • Product type: Oil-milk spray

Best anti-frizz treatment: Amika Frizz-me-not Hydrating Anti-Frizz Treatment

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Amika

Frizz-me-not Hydrating Anti-Frizz Treatment

  • Why it’s Vogue-approved: Hair that’s not well hydrated can be prone to frizz, so avoid dehydration from occurring with this moisture-enriching spray that also doubles as a heat protectant. It also works a treat to tame hair facing high humidity, while the inclusion of sea buckthorn ensures hair is left strong, conditioned and shiny.
  • Ingredients: Hydrasoft smoothing complex, sea buckthorn
  • Product type: Anti-frizz spray

Best for refreshing curls: Flora & Curl Baobab Marula Restorative Mist

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Flora & Curl Baobab Marula Restorative Mist

  • Why it’s Vogue-approved: A great reviving mist for lacklustre coily and curly hair, this lightweight mist harnesses the power of plant-based proteins and botanicals to boost, define and support curl strength. It also effectively hydrates, maintains softness and supports better shine to leave your whole head looking healthier and revitalised.
  • Ingredients: Baobab oil, marula oil, broccoli seed oil, wheat, soy and corn proteins
  • Product type: Curl spray

Best for a flaky scalp: Ameliorate Scalp Essence

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Ameliorate

Scalp Essence

  • Why it’s Vogue-approved: If a flaky, itchy scalp is a concern during or after pregnancy, this is an effective solution. Designed to soothe inflammation, reduce redness and the amount of flakiness, this water-based serum is infused with moisturising glycerin as well as the brand’s LaH6 skin hydration complex and softening oat oil.
  • Ingredients: LaH6 skin hydration complex, oat oil, frankincense extract, glycerin
  • Product type: Scalp serum

Best for everyday cleansing: Pureology Hydrate Moisturising Shampoo

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Pureology

Hydrate Moisturising Shampoo

  • Why it’s Vogue-approved: If you’re experiencing pregnancy induced skin sensitivity, you may want to avoid sulphates, which can sometimes exacerbate irritation. This gentle shampoo ticks those boxes but also provides a deep-down cleanse and a rich lather which leaves strands soft, nourished and healthy-looking.
  • Ingredients: Jojoba, green tea, sage
  • Product type: Shampoo

FAQs

How does hair change during pregnancy?

“Many women get thicker hair during pregnancy, especially towards the end of their second trimester,” says consultant trichologist Anabel Kingsley. “You retain more hair on your scalp, and the diameter of individual hairs can also increase. The main driver for these changes is the rise in oestrogen, which keeps strands in their anagen (growth) phase for longer than usual. We experience less daily hair fall, so the overall density of our hair increases. Growth factors and increased blood volume may also play a role. When we are pregnant, we also tend to eat better, take recommended supplements religiously, and tweak the usage of supplements based on regular blood tests. This, in turn, is good for our hair as hair and nutritional status are closely linked.”

Does scalp health change during pregnancy?

“During the first trimester, you may find your scalp becomes oily and itchy due to increased oil production,” adds Kingsley. “You can combat this by regularly shampooing with a cleansing formula or an appropriate anti-dandruff shampoo. During the third trimester, oil production can decrease, which gives your hair more body.”

What vitamins or minerals does your hair require more of?

“Your whole body needs extra vitamins, minerals, energy and protein when you are pregnant,” says Kingsley, “and the same applies to your hair.” Trichologist Hannah Gaboardi explains further. “During pregnancy, your body prioritises growing your baby. This means that your vitamin and iron levels are focused on keeping your organs and general health functioning. Your hair is not left as a priority and lacks the vitamins and nutrients needed for healthy hair. Low iron stores and vitamin deficiencies cause telogen effluvium in women, which is linked to pregnancy and menstruation. This is commonly seen by hair shedding and overall loss of density.  It occurs when a large number of hair follicles prematurely enter the telogen (resting) phase of the hair growth cycle and subsequently shed. However, with the correct supplementation, this subsides, and your hair begins the anagen phase (growth phase) again.”

What’s the best way to get more vitamins or minerals?

“An important and easy way to support health regrowth and hair health is through food,” advises Gaboardi. “Food is the easiest source to absorb vital nutrients and vitamins, which our body may be deprived of, but also what is necessary for your hair to grow and remain healthy. Foods high in nutrients like biotin, vitamin E, omega-3 fatty acids, iron, and protein, all of which are known to promote hair health. This will help the overall health of your hair. Taking supplements regularly. Nutrients such as protein, iron, zinc, biotin, vitamins A and E, and omega-3 fatty acids are essential for maintaining healthy hair growth, strength, and texture. Protein, in particular, is a building block for hair, and its deficiency can lead to hair thinning and loss. Iron supports the delivery of oxygen to hair follicles, while zinc aids in hair tissue repair. Biotin is crucial for keratin production, a protein that forms the structure of hair. A diet rich in fruits, vegetables, lean proteins, whole grains, and healthy fats contributes to the overall well-being of hair by providing the necessary nutrients for optimal growth and resilience.”

Any pregnancy myths to debunk?

“That everyone’s hair is fabulous during pregnancy,” says Kinglsey. “Women can experience excessive shedding during pregnancy, particularly in their first trimester. Excessive hair fall during the first trimester is usually due to something that happened pre-pregnancy. For instance, you may have recently stopped an oral contraceptive pill, or perhaps becoming pregnant was a stressful journey. Hair loss doesn’t occur right after the event that caused it; due to the length of the resting stage of the hair growth cycle, it happens approximately three months after the triggering event. Don’t worry, these things are self-limiting! Hyperemesis gravidarum can also cause hair loss throughout pregnancy if it results in nutritional deficiencies. While autoimmune hair loss conditions like alopecia areata actually tend to improve during pregnancy, some women find that their condition is triggered.”

How should your haircare routine change during pregnancy?

“Because you might have more hair than usual, and strands can become thicker, you may need to rethink the products you are using,” advises Kingsley. “Your hair may feel dry or coarser, so reach for products with words such as ‘moisturising’, ‘strengthening’ and ‘hydrating’. Use a pre-shampoo deep conditioning treatment 1-2x per week, like Philip Kingsley Elasticizer, to deeply condition hair and improve manageability. If your scalp becomes oily or itchy, use a cleansing shampoo or an anti-dandruff shampoo. If your scalp feels dry and irritated during your third trimester, which can be due to decreased oil production on the scalp, apply a biome-balancing scalp topical, like our Overnight Scalp Barrier Serum, which contains aloe vera leaf extract, lactic acid, witch hazel, glycerin and oat kernel oil.”

Anything you should avoid using during pregnancy?

“It’s generally thought to be safe to colour your hair during pregnancy, especially once past the first trimester, but always follow the advice of your doctor,” adds Kingsley. “Your immune response can change during pregnancy, so if you are using a hair dye, have a patch test carried out beforehand. Your hair can also respond differently to colour, lifting and lightening in a different way. To prevent hair colour disaster, ask your colourist to test the colour mixture on a small area of hair before they apply it all over.” Gaboardi also advises against harsh chemical treatments: “During pregnancy, there are many things you have to reduce and avoid. If you are using a prescribed medication for hair-loss, you must stop using it,” she adds. “Also, any harsh chemicals like bleach, keratin or relaxers should be avoided during pregnancy. Not only do these have fumes which can be a risk to the baby, but they also damage the hair, which is already more fragile than normal.”


Meet the experts

  • Anabel Kingsley is a consultant trichologist and brand president at Philip Kingsley
  • Hannah Gaboardi is a trichologist with a clinic in London's Nobu Hotel