Celebrity beauty brands are put under a microscope when they debut, often facing harsher criticism than other, less starry, names. In the current era of new beauty brand ennui and heightened expectations, consumers demand not just a perfunctory name slapped on a label, but genuine performance. Few manage to rise above the scrutiny, but Victoria Beckham Beauty is a clear exception.
Beloved by the Vogue beauty team, the brand impresses with continuous innovation, high-end formulations and meticulous attention to detail, from the luxury packaging to the lasting power. Every product feels like an indulgence – be it the glide-on creamy texture of the cult Satin Kajal Liner or the punchy pigment of the Colour Wash blush.
Vogue’s top Victoria Beckham Beauty product at a glance:
Beckham’s eponymous brand is perhaps best known for its mastery of eye make-up, and the Cocoa Collection is an ode to her bestselling and now signature shade. Yet she has expanded into complexion, too, partnering with none other than skincare powerhouse Augustinus Bader to create both facial care and the viral VB x Augustinus Bader Foundation Drops. The base product is infused with the latter’s proprietary TFC8 complex that was created to enhance the skin’s own regenerative process, while offering a weightless, true-to-skin tint.
From skin to lips, see which of Posh’s picks form the basis of the Vogue team’s make-up, skincare and fragrance arsenal.
- Why we love it: “Victoria Beckham’s Satin Kajal Liner is one of my favourite liners, especially on mature lids,” pro make-up artist Stevi Christine says. She notes that the pencil’s creamy texture lends itself to an effortless glide, which makes the product particularly user-friendly. “The built-in smudger also lets you diffuse the line into a soft shadow, which helps soften the eyeliner look,” she adds. The formula is available in 20 shades, which range from sea green to gold and basic black. “For women over 50, I gravitate toward shades like Cocoa, Bordeaux, Olive or Ash, which define the eyes without the starkness of jet black,” Christine says. The formula gets a second endorsement from pro make-up artist Dani Wagener. “This pencil has quickly become my all-time favourite because it effortlessly creates the most stunning, smudged effect along the top lash line,” she says. “The rich range of colours available is truly exceptional.” Make-up artist Marcia Williams adds to the chorus of praise. “The Victoria Beckham Satin Kajal Liner is super versatile,” she says. “It glides on smoothly, which allows it to be used as a liner or as an eyeshadow.” Williams’ hue of choice? The Sea Grey, which, she says, gives mature eyes a “pretty, silvery shimmer.”
- Key ingredients: Chamomile extract, panthenol, vitamin E, mineral-based silica pearl
- Shades: 20
- Type: Creamy kajal pencil
- Waterproof: Yes
The rich brown Cocoa shade is at the centre of this eyeshadow palette. To create a warm smoky eye, start with the soft beige that has a slight shimmer and acts as the base or for intrigue in the corner of the eye. VB recommends using a wet liner brush to bring out the pigment. Next call on the classic cocoa and the deep, almost black hue with an ombre effect. The latter can double up as a darker liner, or you can layer the Cocoa Satin Kajal Liner to add further dimension. You can get creative with the metallic bronze shimmer, either all over the lid or just in the centre. Each shade can also be applied as individual washes of colour. The powders have a smooth texture that makes them easily blendable.
- Why we love it: “Victoria Beckham Posh Lipstick is super rich and hydrating with oils and superfood ingredients,” Allen says, referring to its pomegranate-jojoba complex and avocado, coconut, and rosehip oils. “This product is not only pretty with a soft shine as its finish; it’s healing with its plant-based ingredients.” Anthony is also impressed with the Posh lipstick. “These shades are very wearable, very cushy, and have a good amount of pigment without being overbearing. I love how these feel,” he says. Make-up artist Jenny Patinkin adds to the chorus of industry-insider approval: “I love this lipstick for mature lips,” she says. “The sheen is subtle and gorgeous, it feels lovely to apply, the shade range is beautiful and versatile, and the packaging is so chic.”
- Texture: Creamy and moisturising, with the lightweight feel of a balm
- Finish: Subtle shine
- Shade range: 13
- Best for: evening vanilla perfume
- Notes: tobacco, plum, tonka bean, vanilla, cedarwood
- EDP or EDT: EDP
- Size: 50ml
- Why we love it: A sensual take on vanilla makes this the perfect scent to accompany a night out. The perfume opens with tobacco leaf that offers a smoky, herbaceous note, which then transforms into something creamier and more inviting thanks to notes of plum, tonka bean, vanilla and cedarwood.
Key Specs:
- Best bronzer for: versatility
- Finish: natural matte
- Coverage: gives sheer washes of buildable colour
- Shade range: five shades for pale to deep skin
- Why it’s Vogue-approved: A luxurious duo of transeasonal shades comes courtesy of Victoria Beckham, whose signature chic is all over this refined, refillable compact. Silk-soft and shimmer-free, the bronzing powders flatter skin with a multidimensional flush of colour that can be tailored to the intensity you like.
- Two-toned set for year-round use
- Purse-friendly with a stylish compact design
- Does not come with a brush
Victoria Beckham’s Future Lash is all about lengthening. A few swipes of the micro-bristle brush transform the lashes, without clumping, for a natural look. And that is taken to the next level with the cocoa iteration of the mascara formula that swaps the pigmented black for soft glam, in line with the enduring no-makeup minimalism that has defined recent trends.
- Why we love it: It’s lightweight and never sticky. You won’t even remember you’re wearing Victoria Beckham Beauty’s lip tint, no matter how much you layer on. It won’t dry your lips, thanks to hydrating ingredients like sodium hyaluronate, mustard sprout extract, and squalene, and with five sleek shades to choose from, you’ll be surprised by how many people come up to you and ask how your lips look so naturally flushed.
- Finish: Sheer
- Shades: Five
- Key ingredients: Sodium hyaluronate, mustard sprout extract, squalane
- Why we love it: “These have a creamy, blendable texture that glides on smoothly without tugging,” Aharon says. “This formula minimises the risk of product settling into fine lines or creases, creating a smooth, even application.” The waterproof formulation is designed to stay in place for up to eight hours, and it’s made with red-grape derivative vitas vita, which can boost collagen production. Another key ingredient is seaweed oil, which protects the skin around the eyes from free-radical damage. The 10-shade colour range includes “Pecan,” a matte, deep brown, and the shimmery bronze “Caramel.”
- Texture: Cream
- Finishes: Shimmer, matte
- Shade range: 10
- Made with antioxidants
- Can be slow to dry
- Why it’s Vogue-approved: When Victoria Beckham Beauty joined forces with Augustinus Bader, the result was the ultimate make-up-meets-skincare hybrid: a concealer pen that does far more than just conceal. This buildable-coverage formula is infused with Bader’s patented TFC8 technology — a potent complex of vitamins, lipids and peptides known for their anti-ageing benefits. It helps support skin renewal while visibly improving fine lines by delivering deep hydration and a plumping effect. The precision applicator makes it easy to target delicate areas like the under-eyes, and a little product goes a long way for a natural, skin-like finish. Because it’s non-comedogenic, I also use it to spot-conceal blemishes or calm areas of rosacea — without worrying about clogged pores.
- Key ingredients: TFC8 complex, acetyl hexapeptide-8, polyglutamic acid, squalane, rosa damascena flower water, hydrolysed rice protein
- Shades: 16
- Size: 15 ml
Why it’s Vogue-approved: From Calabrian bergamot to black pepper, amber and incense, this scent is a beauty editor favourite. VB worked with master perfumer Jérôme Epinette on the scent, which is inspired by her first romantic getaway with her husband, David, to the Italian Riviera in the late ’90s. Incredibly good.