What To Buy In The Sephora Black Friday Sale 2025, According To Vogue Beauty Editors

Why it’s Vogue-approved:

Shark’s CryoGlow LED face mask is all over social media right now for good reason. With 480 LED lights and four targeted treatment modes (including Better Ageing, Blemish Repair, Skin Sustain and Under-Eye Cooling), it’s a multitasking wonder that has been clinically proven to reduce fine lines and wrinkles, boost luminosity and improve blemishes and skin roughness. All that while also helping to cool and depuff the eye area, which is an absolute dream the morning after the night before.

Key specs:

• Light Modes: Red (630nm) and blue (415nm) light, and near infrared (830nm)
• Mask Type: Rigid
• Treatment Time: Up to 8 minutes
• Wireless: Yes

• Why it’s Vogue-approved: This SPF recently went viral for a reason. Offering high UV protection, anyone who’s tried it will know that it feels like a lightweight moisturiser that couldn’t be more comfortable to wear. Perfect for even the most sensitive skin, it’s a great example of excellent K-beauty formulating.
• Editor’s experience: “The viral TikTok product that earned Beauty of Joseon its cult status, the Relief Sun Rice + Probiotics SPF50+ is a lightweight daily skin protection cream with an advanced formula that makes it one of the most easily applied SPFs I’ve ever used. It doesn’t feel sticky or heavy and can be layered under make-up with no pilling. Rice extract, vitamins B, C and E and amino acids and minerals are the main ingredients that combine to create nourishing, glow-giving (but non-greasy) sun care that is easily absorbed.” – Ellie Davis, senior beauty shopping writer

• Size: 50ml
• Key ingredients: Red algae, Padina Pavonica, collagen amino acids, avocado oil and zinc
• Benefits: smooths and softens skin for a supple complexion on waking
• Why it’s Vogue-approved: This night cream from Elemis has won many fans for its supremely silky consistency, which quickly sinks into skin and keeps it cushion-soft all night long. Nourishing and rich without sitting heavily on the skin, it’s clinically proven to reduce the appearance of wrinkles and has earned holy grail status in our editors’ books for its indulgent texture and feel-good scent. A little goes a very long way to deliver firmer, more luminous skin, so while it might be pricey, it’s an investment that gets you many radiant returns.

• Best eye cream for: fine lines
• Why this is a Vogue top pick: Powered by nourishing extracts, Charlotte’s Magic Eye Rescue is the ultimate treat. Cooling and refreshing, the cream works to visibly reduce fine lines and crow’s feet, combating crêpey-ness by lifting and plumping the skin.
• Key specifications:
• Size: 15ml
• Paraben-free: Yes
• Fragrance-free: Yes

• Why We Love It: Ideal as a make-up base, Kosas’s hypoallergenic, dermatologist-tested formula can also be worn on its own to revive the skin with a hint of dewy tint. “Mineral-filter based, this formula is still easy to apply and reapply quickly and evenly, thanks to a peachy-pink tint that helps neutralise the typical bluish-white cast of zinc oxide,” Aparovich says. (In addition to the pinkish original hue, the formula comes in the warm, golden Sunlit shade.) “While protecting your skin from sun damage, the smart formula also blends skincare ingredients like ceramides, peptides, galactoarabinan, bioflavonoids, allantoin, and glycoproteins,” Aparovich continues. “These moisturise and comfort the skin and support its protective barrier throughout UV exposure.” She adds that the SPF works for dry and normal skin types and is also suitable for sensitive skin. Pro tip: If using it as a makeup base, let the product dry for three to five minutes before layering it with other products.
• Chemical or Physical: Physical (non-nano zinc oxide 21.7%)
• Key Ingredients: Ceramides, peptides, allantoin, hyaluronic acid
• SPF Level: 30
• Texture: Fluid
• Size: 1.3 oz.

• Why it’s Vogue-approved: Although not strictly speaking a colour corrector, this orange-tinged cream helps to effectively counteract the blue undertone of dark circles, making them appear less noticeable. In addition to that, it contains an antioxidant-rich triple vitamin C complex designed to brighten, fade dark spots and tackle damaging free radicals.
• Key ingredients: triple vitamin C complex
• Formula: cream
• Size: 15ml

Don’t skip the staples as you shop the sales: you’ll get the most use out of them, after all. With ceramides and a gentle lather that doesn’t strip the skin, CeraVe’s Foaming Cleanser is an everyday essential.

• Key ingredients: Ceramide, peptide, white leaf tea
• Why we recommend it: This multitasking product from Laneige is all about long-lasting hydration. It offers the skin an immediate hit of nourishment, but follows it up by locking in moisture over 120 hours. The Korean label has created it to tick off both the toning and moisturiser steps in your routine, fortifying with peptides to plump and firm.
• How to use: Layer up this product to boost hydration by using hands to pat into the face
• Size: 170ml

Medik8 has some of the best science-backed skincare formulas on the market. This advanced Liquid Peptide serum, for instance, is clinically proven to smooth expression lines in just 10 minutes and deep-set wrinkles in 8 weeks.

Cold weather and central heating during winter cause your skin to dry out more easily, which makes it call out for extra hydration – Drunk Elephant's B-Hydra is a serum that can help. It's powered by pro-vitamin B5, pineapple ceramide and the brand’s unique lentil-apple-watermelon complex, which will deliver moisture all day long while also helping with fine lines.

Bumble & Bumble’s hair primer does it all. It helps with frizz. It detangles. It conditions and protects against UV and heat. It’ll be your go-to hair styling product in no time.

Get caught in a downpour after you’ve styled your hair using Color Wow’s Dream Coat, and your tresses may look wet, but they’ll be totally frizz-free. We know this because we’ve tried it and witnessed the uncanny phenomenon for ourselves. A must-try product for good hair days, every day.

• Why it’s Vogue-approved: A powerhouse of a daily shampoo that’s formulated to restore balance to the scalp and remove excess impurities and build-up. Once sebum production has been regulated, irritation and itching are reduced and hair is left feeling silky, shiny and full of health ­– minus the oily roots.
• Key ingredients: Defenscalp™, prebiotics, pro-vitamin B5
• Size: 350ml
• Why we love it: “I love how this formula is really focused on improving scalp health because if the scalp isn’t healthy, then neither is the hair. This instantly refreshes my hair and leaves it feeling fresh and oil-free,” – Georgia Day, contributing editor

• Why it’s Vogue-approved: If you’re on a mission to refresh greasy hair without feeling like you’re leaving it overloaded after each wash, this formula is a great option. White vinegar and micelles effectively and efficiently remove dirt and excess oil, but hair is left feeling lighter, fresher and full of body.
• Key ingredients: white vinegar, micelles, peppermint, rosemary
• Size: 250ml
• Why we like it: “I love how invigorating this shampoo feels. Not only does it brilliantly remove build-up if I’ve been styling my hair a lot, it leaves it feeling so fresh and my strands feeling baby-soft,” – Georgia Day, contributing editor

• Fragrance Family: Amber Floral
• Key Notes: Iris, Peony, Apricot, Rose, Peach, Vanilla, Musk, Tonka Bean, Benzoin and Sandalwood
• Why this is a Vogue top pick: With fresh notes of peony and iris blended with creamy musks, vanilla, and a hint of tonka bean, the Miss Dior Eau de Parfum is soft, sensual and the ultimate fan favourite. Finished with a ribbon flourish, it’s also the perfume gift that practically wraps itself – what’s not to love?

• Why we love it: Merit’s first fragrance – a warm, musky, floral with a second-skin finish – is the olfactory version of a chic vintage dress. The first time I spritzed it on, I imagined myself in a hotel powder room, surrounded by Grace Kelly types powdering their noses and dotting on lipstick. With notes of pear, aldehydes, jasmine, rose, vanilla, and musk, the perfume comes in a smoky grey bottle with a gilded top. The design was inspired by modern jewellery, and fittingly, the bottle makes for a striking vanity accessory.
• Notes: Bergamot, ambrette, pear, aldehydes, jasmine, rose, orris, rosemary, violet, vanilla, musk, moss
• How to use: Spritz it on in the morning, and enjoy the fragrance as it evolves throughout the day. “It opens quite soft and fresh,” perfumer Fanny Bal previously told Vogue. “Like what you would want in the morning. By midday, when you are at work, it’s hitting the floral notes and is more traditional. Then, by evening, it’s turned sexy, with a little moss, a little musk, a little vanilla, a little wood.”

Woody, elegant and smoky, this is a grown-up wintry fragrance that’s supercharged with mystique – and, considering the quality, it's a very reasonable price point.

• Fragrance Family: Floral Amber
• Key Notes: Pear, Neroli Bud, Bergamot, White Musk and Bourbon Vanilla
• Why this is a Vogue top pick: Not only does this scent last a long time on the skin, but it’s also a great crowd pleaser – most people who smell it, love it. The perfect gift, it’s wearable for every occasion, balancing creamy vanilla with amber and musks.
• Vogue review: “I didn’t think Prada Paradoxe could get any better, but the Intense version proves otherwise. It builds on the original’s sensual floral-amber base with a fresher green twist, thanks to moss and Ambrofix. Just one light mist lasts all day. Plus, the sleek, refillable triangle bottle is as chic as it is sustainable.”— Tracy Achonwa, contributing beauty writer

If you prefer masculine notes, Tom Ford's Tobacco Vanille is a great option. The blend of tobacco leaf, vanilla and tonka delivers a fragrance that's warming yet sexy. The perfect indulgent perfume for winter.

The intriguing thing about Glossier You is that it smells different on everyone – it reacts to your body chemistry to create your own personal fragrance that usually sits somewhere between floral, creamy or musky. And this gift set includes a handbag-friendly 8ml travel spray, too.

Erborian’s CC Crème has formed the basis of my make-up bag for as long as I can remember. It was brought to market back in 2007, and its endurance as a cosmetic holy grail is a testament to the quality of the formula.

The hybrid hero comes in just three shades, but its adaptable pigment means that it has an almost universal smoothing effect on uneven skin tone, imperfections and glides over fine lines without settling. The texture is lightweight, while the inclusion of soothing centella asiatica does wonders for redness and inflammation.

See also the brand’s CC Red Correct, CC Dull Correct and CC Water, the latter of which adds hyaluronic acid into the mix.

• Type: balm
• Finish: dewy
• Coverage: sheer to medium
• Why we love it: Best for dry mature skin, this pick from Glossier is full of essential lipids that more than make up for those lost as you age. Among cocoa butter, avocado oil and sebum-similar jojoba, it also contains microcrystalline waxes – which, chosen for their flexible quality, make this one you can trust to stay seamless through your most expressive occasions. They work by moving with the skin no matter how much you layer on, so consider creasing and caking none of your concern.

Uber-fine, smoothing and blurring, Laura Mercier’s famed setting powder is one of our favourites for good reason. Use it to lock in your party season make-up looks – its filter-effect veil ensures your glam won’t smudge or budge.

If you try one product from the K-Beauty brand Laneige, make it the viral Lip Sleeping Mask. Like slugging, but for the lips, this balm envelops dry skin in fruit extracts and nourishing oils at night to garner pillow-soft lips by morning. Formulated with vitamin C to boost collagen production and repair damaged skin, it’s one you can count on to completely renovate chapped lips.

Why have one blush when you can have three? Merit’s easily blendable formula is also infused with vitamin E, so it’s actually good for your skin, too.

Whenever you’re in a rush, you'll be pleased to have this Skin Tint by Hourglass in your makeup bag. It’s a sheer tinted moisturiser which you can quickly apply to diffuse imperfections and even your skin tone – and it’s enriched with hyaluronic acid and plant-based squalene to provide hydration and long-lasting radiance, even after you take it off.