Black Friday is a rare opportunity to shop Westman Atelier at a pleasingly priced-down cost. The celebrity-adored label typically eschews discounting, but you will find the heroes like the Baby Cheeks Blush Stick and Lit Up Highlight Stick as part of the sales at Space NK, Cult Beauty and Liberty.
Vogue’s favourite Westman Atelier products
Since legendary make-up artist Gucci Westman, whose A-list clients include Jennifer Aniston, Gwyneth Paltrow and more, unveiled her eponymous brand in the UK back in 2019, it has led a quiet revolution for intuitive tools and premium formulations.
Westman Atelier has carved out a corner of the market where premium quality meets ease of use, and each new launch bridges the gap between skincare and make-up. These are hybrid heroes brimming with skin-loving ingredients that glide onto the skin, imparting their subtle tint.
But while it may find association in the clean girl, minimal no make-up make-up category, the products themselves are highly pigmented yet flexible, buildable yet striking. “I’ve always gravitated toward makeup that enhances rather than covers; skin that still looks like skin, just more alive,” she tells Vogue. “It’s make-up that works in harmony that is intuitive to use and sparks joy in your everyday.” The collections are all research-led and vegan.
Beloved by the Vogue beauty desk, we are not alone in our adoration of the premium products. To create her wedding look, Gwyneth Paltrow called on Westman as she “wanted to look like herself, but a bit enhanced, exactly my cup of tea!” explained the make-up artist on her Instagram at the time. Jennifer Aniston, too, is said to be a longtime fan as well as Reese Witherspoon, Anne Hathaway and Nicole Kidman, who are no doubt drawn to the skin-first formulas, clean ingredients and natural finishes.
Vogue’s edit of what to shop during the Westman Atelier Black Friday sale
- Why we like it: A gorgeous hybrid tint that transforms from a silky oil to a serum with just the right amount of coverage to blur imperfections and add a soft-focus finish to the skin. If you’re not looking for heavier coverage from your tinted moisturiser but want a skincare-packed option that will condition and hydrate beautifully, this is ideal.
- Finish: Sheer to buildable, radiant coverage
- Shades: 16
- SPF: Unspecified
- Consistency: Lightweight liquid
- Best blush stick
- Type: cream
- Finish: soft focus matte
- Size: 6g
- Why we love it: A swoosh-on-and-go cream stick, this blush works beautifully on all skin tones. Made by Gucci Westman, who has worked on countless supermodels’ faces over the years, it’s formulated with gentle ingredients and Ayurvedic oils to keep skin clear and healthy.
- Why we love it: “I adore this liner because it’s ultra nourishing and packed with clean conditioning ingredients that respect the delicate skin around the eyes,” Perisco says. “It delivers a rich, velvety pigment that melts into the lash line, and creates a natural definition that enhances, rather than ages, the eyes.” Made with organic jojoba oil and shea butter, the kohl pencil is also safe for use on the waterline. “This is easy to use with instant beauty impact,” explains Williams. “It glides and defines, which is great for that everyday woman who is on the go and wants a simplified look. It’s also ideal for the woman who is conscious of harsh chemicals.”
- Key ingredients: Organic jojoba oil, shea butter
- Shades: 2
- Type: Kohl pencil
- Waterproof: No
- Why it’s Vogue-approved: Utilising plant-based ingredients, make-up artist Gucci Westman’s beauty line is a trove of wonderful textures and easy-to-use formulas. This bronzer is one such example – it is as good for pale skin as it is those who are sensitive. And Gwyneth Paltrow and Jennifer Aniston are fans too.
- Finish: skin-like shimmer-free finish
- Coverage: sheer but buildable
- Shade range: two shades
- Pros: good for fair skin | a little goes a long way | cares for the skin with clean skincare ingredients
- Cons: only two available shade.
- Why we love it: Each Lip Suede Palette contains four lip colours – with nudes in one palette and reds in another – that can be worn alone or layered to create customised hues. With oils and peptides to condition and plump, the formulation has a unique, suede-matte texture powered by Hydro-Suede Technology. The blend of hyaluronic acid and kaolin clay keeps the lips hydrated and smooth. When blotted onto the lips with a finger, the lipstick takes on a diffused look that signals unfussy glamour at any age. Need proof? Lip Suede loyalists includeNicole Kidman and Sofia Coppola.
- Texture: The lipstick’s claim to fame is its buttery, suede-like texture
- Finish: Matte-suede
- Shade range: two palettes with four shades in each
- Why we love it: More than just a talc-free setting powder that controls shine and locks make-up in place, this Westman Atelier favourite is powered by the brand’s Skin Defense Shield Complex — a blend of vitamin C, probiotics and quinoa seed extract. The result? A soft, matte finish that visibly blurs pores while creating a translucent veil of protection against free radicals. I like to press it into my T-zone to preserve my makeup throughout the day — without worrying about triggering new breakouts.
- Key ingredients: Quinoa seed extract, vitamin C, probiotic, zinc, Mica, jojoba seed oil, cocoa seed extract
- Shades: 3
- Size: 0.17 oz.
- Why we love it: Westman Atelier’s contour stick boasts an easily blendable, creamy texture in cool tones – which is perfect for emulating the natural shadow of bone structure (I opt for the Biscuit shade for its ashy undertones, which complement my skin nicely). Plus, the formula is 100 per cent clean – it’s packed with nourishing botanical oils and powerful antioxidants – with mattifying kaolin clay to absorb excess oil and ensure long-wear results without slippage or patchy fading.
- Key ingredients: Jojoba seed oil, raspberry leaf stem cell extract, kaolin clay, vitamin C, vitamin E
- Shades: 3
Why it’s Vogue-approved: A Vogue beauty editor favourite, this mascara best suits those who like a little luxury on their vanity. And it’s not just a pretty package – it’s also got the colour payoff and a nourishing plant-based formula to match. Tapered at the tip to tease out even the tiniest eyelashes, this wand covers all bases and is dipped in a chocolately hue that looks especially good set against auburn hair.
Why it’s Vogue-approved: Those who swear by an au naturel look will love this balmy stick highlighter. Make-up artist Gucci Westman, whose clients include Gwyneth Paltrow and Julianne Moore, has ensured it’s totally vegan and imparts a healthy, radiant finish, much like that dewy shine you get after a facial. The ideal choice for anyone who doesn’t want to feel like they’re wearing make-up but still wants a couture finish on their skin.