Ask any fashion editor (or indeed anyone with boobs for that matter) about the one category that still feels frustratingly hard to get right, and bras will almost always top the list. Great bras that are comfortable, supportive and still look sleek rarely coexist – which is why, when a brand manages to deliver all three, it’s worth paying attention.
Since launching in 2019, Kim Kardashian’s Skims has not only reshaped the shapewear conversation but also gone toe-to-toe with industry heavyweights like Lululemon and Alo Yoga, carving out a category that is entirely its own. Now valued at $5 billion (as of November 2025), the brand is a case study in how far precise product design, cultural relevance and great branding can take you.
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Skims is best known for its figure-sculpting shapewear, meticulously engineered to nip and tuck in all the right places, its butter-soft base layers, and luxury co-signs with Italian fashion houses Dolce & Gabbana and Roberto Cavalli, as well as hype-driven partnerships with Nike and The North Face. At the Vogue shopping desk, however, it’s the brand’s bra offering that has truly won us over. With its unmatched second-skin comfort with clever design details that actually deliver on their promises – no small feat in a category notorious for compromise – Skims has become our new go-to for bras that you genuinely want to wear all day.
From seamless everyday styles that disappear under T-shirts to multi-way balconettes and the comfiest of wireless pieces, they all feel engineered to meet our many needs. Inclusive sizing, thoughtful fabric technology, and a range of colourways designed to work across skin tones only further cement its appeal.
Here are the best Skims bras tried and tested by the Vogue team to add to your collection.
Joy Montgomery, shopping editor
“When I was younger, I always considered the idea of delicate, matching underwear to be the height of sophistication – an embodiment of the sort of chic woman that had her shit together and didn't need to shout about it. But now that I'm a bona fide "grown-up"(ish), the reality is a little more, well, comfy. Skim’s Fits Everybody Unlined Demi Bra, which comes in a range of skin tones and features underwiring and a soft cup, has become one of those pieces that I grab every day. Whether it’s under a T-shirt or a jumper, it is truly one of the hardest-working pieces in my underwear arsenal. Bravo, Kim.”
Ellie Davis, senior beauty shopping writer
“When I first took the Skims Fits Everybody Crossover Bralette out of the packaging, I thought there was no way that the itty bitty thing could possibly fit my DD cups. But somehow, seemingly miraculously, it did, while also being incredibly supportive and most importantly of all, extremely comfortable. It is my favourite bra in my collection.”
Mia Portet, shopping producer
“As someone with a smaller chest size, I personally favour underwear that has a barely-there look and feel to it, which surprisingly isn't always the easiest to find. I feel like I'm constantly on the lookout for something that sits underneath my favourite white-tee seamlessly, or whose straps layer under a tank top perfectly, whilst also being substantial enough to offer support underneath looser garments like, say, an oversized check shirt. So to my delight, I was very impressed when I tried this Skims bralette that does all of the above. It also turns out it’s not strictly for smaller cup sizes. I've heard many a rave review for this one-piece wonder fitting the bill for all shapes and sizes – they weren't lying when they titled it the Fits Everybody Triangle Bralette.”
Augustine Hammond, contributing writer
“I recently added the Fits Everybody Unlined Demi Bra to my Skims collection and was impressed enough to order a second. But for those days, when I’m really prioritising comfort, perhaps while working-from-home days or for a Sunday spent on the sofa under a blanket, I always reach for the Fits Everybody Scoop Bralette. It’s unlined, unwired, and made from that super soft, stretchy Skims fabric that somehow keeps everything in place while still feeling really lightweight. As someone with a bigger bust, it’s rare to find a wireless bra that actually feels comfortable (and, crucially, supportive) enough to leave the house in, but this one genuinely changed my mind. It also doubles as a low-impact sports bra for yoga and Pilates. I couldn’t recommend it enough.”
