At the first signs of winter, when the November chill sets in, most people will, like clockwork, reach for their cosy clothing, pumpkin spice lattes and the familiar strains of a Christmas soundtrack, revelling in the pre-holiday season magic. I will, however, immediately turn my attention to Black Friday.
Vogue’s top Dyson deals at a glance:
I have been covering the biggest shopping event of the year in my capacity as a shopping journalist for nearly a decade, charting its evolution from a US import to a global retail phenomenon. In this time, there has been one brand in particular that has never waned in its popularity: Dyson. It has always been and remains the label to watch, from the floor care to its beauty gadgets. When it comes to the best Black Friday beauty deals, you will always find Dyson featured.
The event is underway, and in true Black Friday fashion, the prices of Dyson's hair care range have dropped. You can save up to £150 on some of the latest releases from hair stylers to straighteners and hair dryers – all of which are built with the brand's signature intelligent heat control, which protects the hair from damage, naturally.
Usually, the discounts last until Cyber Monday, which is always the following Monday (for 2025, it’s December 1). The only problem – since it’s perhaps the most popular shopping weekend of the year, hyped-up products tend to sell out relatively quickly from the brand’s own website as well as retailers like Sephora and Amazon. Seeing as Dyson’s hair range is lauded as one of the best on the market, it’s likely the newer models won't last long.
We rush to add the Dyson collection to our baskets as much for the aesthetically pleasing, futuristic designs as for the smart functionality, predominantly the emphasis on protecting our precious strands from thermal damage (when it comes to the hair tools). And these healthy discounts are always well appreciated.
For those loyal readers of Vogue’s beauty vertical, you will be all too familiar with the team’s fascination and reliance on its tech to give us perfectly coiffed locks. I have the Corrale on standby for my fringe and to achieve sleek straight locks on the go, while associate beauty & wellness writer Ranyechi Udemezue uses the firm smoothing brush on the Airwrap over an afro comb to brush it through her natural lengths, speeding up the drying process and smoothing the strands.