Black Friday in times gone by was a mad Supermaket Sweep-esque dash around major department stores or retailers to secure the very best bargains. But that is no longer the case. The seasonal sale is now a month-long event, allowing customers to make considered purchases.
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Will you actually use that air fryer? Is it clothing that you’ll wear and treasure rather than investing simply because of the attractive price drops? Do you actually need a new hair tool? In the case of the latter, and if your answer is yes, GHD has some of the most notable deals during the Cyber sales, both direct and at Sephora, Lookfantastic and Amazon.
The brand is synonymous with sleek, glossy styles, effortless waves and bouncy blow-outs with mirror-levels of shine. Its transformation tools are used backstage at fashion week and by professional hairstylists across the UK and beyond. GHD was also likely one of the first heated hair tools that you own (as was certainly the case for me and The Original, which, by the way, is still going strong 15 years later). These are gadgets built to last, working hard to give you a salon-worthy look, whether it’s one of the classic straighteners, Helios hair dryer or curling irons of varying barrel sizes.
So, it makes sense why it’s a brand favoured by the fashion set. Whether it’s hair stylists like Chris Appleton or Ursula Stephen working with the devices to create red carpet looks or simply celebrities using them at home, GHDs are behind iconic hair moments from Victoria Beckham to Zendaya, Jessica Alba and Katy Perry.
And thanks to Black Friday (which is happening as we speak), you can get yourself celeb-approved equipment for a more accessible price. On the GHD website, you can save up to 40 per cent – and the brand will throw in a heat protect spray, too. Top offers include 33 per cent off its Gold Gift Set (was: £239, now: £159) and the Glide hot brush, which is also reduced by 33 per cent to £99 from £179.
The event continues until Cyber Monday (which, this year, is on December 1). That means you’ve got the weekend to secure whichever luxury device you’ve got your eye on, whether it’s a Christmas gift for a hair-obsessed friend or simply an upgrade to your current hair styling set-up.
The Vogue editors have shared their top GHD Black Friday tools below, tried and tested and proven to be staple steps in your haircare rituals. No buyer’s remorse here. Find out more about the best beauty deals this Black Friday here.